Because when you ask us to move your freight,
You have chosen us for a key role in your supply chain, and
You are depending on us.
In your customers’ eyes, we are invisible; so in their eyes,
Our successes are your successes,
But our failures are your failures.
We are relentless in our pursuit of success for your freight shipments,
So that you can focus on the success of your core business.
We are relentless with each shipment you give us,
So that you will give us your next shipment.
So, we want to get it right the first time, every first time. And then we want to get it right every time after the first time.
If we don’t, we fail the “what-have-you-done-for-me-lately” test, which means there may not be a next time (although we just might ask for forgiveness).
When we get it right, you get piece of mind. You also save time and hassle and uncertainty and money, and, on the way by, we all earn some money. Which gives us the ability to do it all again tomorrow, and tomorrow, and tomorrow.